UX Researcher
HYORIM PARK
Innovative Mobile UX
for the Future
The Problem
In the early stage of smartphones, LG Electronics was not competitive since it was a latecomer. In order to secure mid- to long-term competitiveness of LG smartphone, it was therefore necessary to develop innovative UX of smartphone targeted for the next two years.
# UX design, # User research
The Approach
Forecast future trends of mobile phones through expert interviews.
Identify user needs and pain points based on users' initial experience with smartphones.
The Process
1. Desk research / Literature review
- Competitor benchmarking
- Technology/Life style analysis
- Expert Interview
:Forecast smart phone trends
- Focus group interview
:Identify problems and unmet needs from 3 different groups
(no device, android-experienced, other smartphone-experienced)
2. Extract UX themes and build UX directions
3. Conceptual design
4. UX Scenarios
5. Prototyping
- UI wireframe
- GUI design
- Flash emulation
6. Validate UX for implementation
The Outcomes
