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My Mission Statement

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To enrich people’s lives, acknowledge customer’s unseen needs which they may not express and create innovative experiences through thoughtful UX research and design.

"See the Unseen"

What users say : 5% (conscious)

What users never say : 95% (behavior, unconscious)

My Fundamental Framework

Decoding

Perspective

Research

Encoding

Customer

Insight

Trend-reading

Future to Tomorrow

Data mining

Strategy making

Experience-reading

Present to Tomorrow

Experiment

Concept making

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