© 2019 by HYORIM PARK  |  UX Researcher and UX Designer

My Mission Statement

‚Äč

To enrich people’s lives, acknowledge customer’s unseen needs which they may not express and create innovative experiences through thoughtful UX research and design.

"See the Unseen"

What users say : 5% (conscious)

What users never say : 95% (behavior, unconscious)

My Fundamental Framework

Decoding

Perspective

Research

Encoding

Customer

Insight