UX Researcher
HYORIM PARK
Smart TV ODR
(On Device Review)
The Problem
Before the actual implementation of a new smart TV, it is critical to figure out whether there are any issues in overall UX flow and usability. Detailed UX evaluation is usually conducted with UX scenario v0.9. This evaluation step is referred as ODR (On Device Review) in LG Electronics.
The Approach
Identify UX improvements over the last version of our Smart TV and define UX problems compared to competitors.
Define the context of TV usage and draw out the UX problems.
# UX Evaluation
The Process
1. Analysis of IA (Information Architecture) and Entry points
2. Analysis of Interactions
1) Shortcut keys (hot keys) and accessibility provided by remote controllers
2) Analysis of layout and eye gaze tracking at representative key contexts
3. Analysis of Visual Factors
The Outcomes
70 UX issues have been identified from 22 features. 7 UX issues have been immediately addressed prior to the implementation of the new smart TV.
*Due to the NDA restrictions, the final results of this project are confidential and cannot be posted on this website. Please contact me if you are interested in learning more about this project.